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Media relations: When a reporter calls, what to do?
The following is a guest post by Gord McIntosh, an Ottawa-based public affairs consultant specializing in media relations, communications strategy and media training and coaching. He is a faculty...
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The Intel Report: How does Pinterest make money? And other tidbits.
The following is the second regular installment of The Intel Report, a weekly roundup of events, news items and happenings in the world of social media and media analysis. All articles were found and...
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MediaMiser presents at NYC Sentiment Symposium
As far as conferences go, this one definitely scored positive. Indeed, last week’s Sentiment Analysis Symposium attracted experts from various solution providers, academia, large corporations such as...
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Increased zombie activity in October: Analysis
Western society’s fascination with zombies is gradually becoming intertwined into our daily consciousness. Maybe zombies play in to our innate human fascination with death and destruction, or maybe the...
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Media monitoring software: Under the hood of MediaMiser SNAP
Hopefully you’ve seen that we recently launched a brand-new media monitoring and analysis platform called MediaMiser SNAP. (If you haven’t, get the details here and here. While not a prerequisite, the...
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The 10 years of MediaMiser: An interview with the owners
With MediaMiser celebrating its 10-year anniversary this week, we sat down with the company’s three co-owners – CEO Brett Serjeantson, President Chris Morrison and COO Martin Lyster – to share how...
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What lockout? All seems forgiven as league preps for NHL playoffs
As we head down the home stretch of this shortened NHL season, it’s apparent that the NHL and the players/NHLPA maybe did listen to their fans after all. It would be an understatement to say that the...
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Social Media is Amplifying Porter's Fight to Expand Billy Bishop Toronto Airport
The hearts and minds of Torontonians seemed to be open to the idea of expanding the Billy Bishop Toronto City Airport, also referred to as the Toronto Island Airport. A poll conducted by Forum Research...
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Pollsters lose yet again in B.C. Liberal Leader Christy Clark’s election win
Former Prime Minister John Diefenbaker is credited with saying that “dogs know what to do with polls.” And that came from an era in the late 50s and early 60s when polls were considered fairly...
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Media measurement and media analysis: Why bother?
This is the first in a series of blog posts outlining the importance of why media measurement matters for PR, communications and marketing professionals. There’s a surprising amount of controversy and...
View ArticlePorter Airlines expansion analysis reveals contrast in attitudes on...
If you’re like me and you enjoy the convenience of flying right into downtown Toronto via Porter Airlines, no doubt you’ve been following the high-stakes sell job it has been conducting for both...
View ArticleQuebecor: 273 years of community news, gone in a week
It’s been a very bad week for community newspapers in Ontario. Actually, forget that. It’s been a bad couple of years for community publications everywhere, and not much seems to have changed. After...
View ArticleLAX shooting: Anatomy of a Twitter hoax
Modern social media has become a powerful platform for searching and disseminating news and information. As we’ve seen, however, it can move incorrect information just as quickly as correct...
View ArticleMcDonald’s: People love the McRib – except when it’s frozen
If you’ve read our reddit whitepaper , you know that the social network/headline aggregator can create PR nightmares at the drop of a hat. McDonald’s Canada re-introduced the infamous McRib this past...
View ArticleKamloops Daily News, Glacier Media and the future of print in Canada
On Tuesday, Vancouver-based Glacier Media announced it would close the 80-year-old Kamloops Daily News — the only daily newspaper in the city of nearly 100,000. The company said that even with massive...
View ArticleBrand journalism: Where are Canada’s Kleins and Silvers?
Nate Silver, Ezra Klein, Glenn Greenwald and Kara Swisher — four journalists who’ve recently set out to build news enterprises on the backs of their own personal brand. This so-called “brand...
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Michael Geist: When is it OK to share copyrighted material internally?
BACKGROUND: Finance Canada was recently taken to Federal Court by an Ottawa news agency after the outlet claimed copyright violation by the department, alleging that staff emailed two news articles...
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State of the Media: Sales of local U.S. TV stations jump 205% in 2013, while...
The Pew Research Center released its State of the News Media 2014 report yesterday, unleashing a barrage of data regarding the condition of the U.S. media machine in areas such as audience,...
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Ebola: U.S. online media mentions jump 194% in a week
The daily rate of U.S. online media mentions of Ebola have increased 194 per cent in the past week, according to data collected by MediaMiser. An analysis of online news content from the U.S. shows...
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Apple Watch or iWatch? How brand confusion can stick around
This afternoon, Apple will announce the final details for its first major new product category since the iPad. Within the month the much-anticipated Apple Watch will hit stores and, depending on who...
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